patjuan32 on 10 August 2008
eg:
all MP3 players are called iPod;
all brands of cola are called coca-cola;
all video discs formats are called DVD;
although less frequently, sometimes all optical discs are CDs
I live in the US and a lot of people use this terminology. This is what happed to Xerox and some other well known brands. Instead of saying photocopy, people say Xerox. There are well documented articles in marketing that discusses this phenomenon.
If Nintendo is successful at the moment, it’s because they are good, and I cannot blame them for that. What we should do is try to be just as good.----Laurent Benadiba
