Why will MGS4 & FFXIII save PS3 when MK:DD & M:Sunshine didn't save GC?

[Bodhesatva]

I definitely agree that brand loyalty exists, I just think it's much less powerful than many believe.

I think its importance is overestimated simply because its much easier to quantify than, say, the fun-ness of individual games or the value of innovations like the Wii Remote. Those things are tough to quantify, and therefore get less emphasis than they probably should; brand loyalty, multi-media functionality and other perks get more emphasis than they deserve because they're either easy to pinpoint or have a literal, tangible value.