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I believe in brand loyalty I just now learned that....nintendo had it since the begining and they are gonna keep it....sony got it because sega failed at the time with the saturn and people jumped shipped and saw sony's light...and sega's darkside...microsoft than came into the business and they did good considering they were well known in the PC market and everyone knows microsoft in america....i see that sony messed up with the price situation..if they would of did a $400 price..man it would be a different story in the console wars...i just believe those sony fans are taking their time purchasing the console primarily because of the price and games...microsoft i believe picked up some following from the sony fans and also nintendo probably picked some sony fans....but i got to work and thats my 2 cents!! :P