Apple to take over the living room?

[Oyvoyvoyv]

Apple does NOT lose money on each Iphone. It's just that some freaking stupid journalist who wrote it in my paper.

An Iphone costs ~ 220 dollars on each. They sell it for 600 dollars.

http://www.techcrunch.com/2007/07/02/that-599-iphone-costs-220-to-make/

3G costs 170 dollars to make.

http://www.mobilewhack.com/apples-3g-iphone-costs-just-17433-to-make/


According to this: http://www.nytimes.com/2006/07/01/business/01online.html?ex=1309406400&en=616d9d8a7e57500f&ei=5090&partner=rssuserland&emc=rss


According to this: Apple makes 30-40% pr Ipod shuffle sold. http://www.pcworld.com/article/119799/how_much_should_an_ipod_shuffle_cost.html

Now, Apple said that 46% of their revenue comes from Ipod hardware in 2007.
We can now estimate their profit pr Ipod, assuming they make roughly as much on the other Ipods, as they make on shuffle.

Their revenue was 24B for 2007. So they had an 11B revenue for Ipods.

They sold 52M Ipods in 2007. http://www.systemshootouts.org/ipod_sales.html

This means that their average Ipod sold for 211 dollars.

If we go low end, and say 30%, this means a profit of 60 dollars pr Ipod sold.

Isuppli estimates that Apple TV costs 237 dollars to make (http://www.businessweek.com/technology/content/jun2007/tc20070606_984317.htm?chan=top+news_top+news+index_businessweek+exclusives)

Apple sells it for 299 dollars in America, and I estimate that WW it would be around 350. So they make ~ 100 dollars on Apple TVs.


So I apologize. I was wrong.