pbroy on 09 August 2008
Rare games haven't been selling well. For $59.99 most people will pass on them or wait for it to drop in price. By the time the game drops in price, they will either forget about the game or not care about it anymore. Why risk that chance? Selling these games at $39.99 will get more games out there from the getgo. Maybe even selling to the people that wouldn't normally buy them. Establishing a foothold with the consumers. If the games sell well they can bring out future games at higher prices.
