Should business matters be secondary to the artistry of video games?

[shams]

No way, business is more important.

You need a solid business model - without its just suicide. Unless you plan to be out of a job that is.

But - that said - its not necessarily about *maximising* profits. You always have the choice to take a "less profitable" route (as long as the business model is still solid) - and do something you believe in more.