"Brand loyalty is nearly non existent,"
==> I dont think so ...
European people are buying PS3 because of the brand loyalty,
Same for the Japanese people
Of course, Will sell a lot more than PS3,
but if u look at Xbox360 sales rate in Europe or japan ... u understand that brand loyalty is very important.
A new comer, like microsoft, has still some problem to sell his console, particularly out of america.
Time to Work !







