Oyvoyvoyv said:
WoW, it's from the Aftenposten newspaper in Norway. They did a 3 page report on Apple, and they stated the Ipod and Iphone facts. The Mac stuff, I'm unable to find. The Itunes stuff, was my assumption only. How can you not earn money on selling songs? It doesn't make sense that they aren't making heaps on selling songs downloadable. I mean, what expenses do they really have? |
Well, considering other sources, such as iSuppli, it's highly questionable that Apple would be selling their hardware at a loss.
About the iTunes profits, we have the statement from Apple themselves comparing the AppStore to the iTunes store and stating that they're not expecting to profit much directly from the sales of Apps, but they do it to make the iPhone more attractive.
Also, the numbers just don't add up. For each song Apple sells, they have to pay the record companies royalties. They also have to cover the expenses of running the iTunes Store. For AppStore, they take 30% cut, and if they are not intending to make money ut of it, it's a good baseline to estimate the costs of running the iTunes store as well. If we are to believe this source, Apple would take 29 cents of the 99 cents, which is very close to the 30% margin of App Store. Which would pretty much mean that the iTunes business is running at cost.
I already pointed out that if Apple were to get 100% profit from the iTunes sales, it would still only account for about half of their profits, so they are making heaps of money elsewhere. Some of it comes from software sales, and some of it from hardware.








