Great Forbes article on how the PS3 won the HD format war

[makingmusic476]

dallas said:

Noobie said:
i am just wandering they did all this for the Blu Ray but they haven;t done anything for their PS3 when its getting a lethal beating... The Japanese sales are awful, and they killed the NA sales themselves..

When are they going to have a meeting of all the departments for finding the solution to give a life to PS3 sales.? Maybe other departments can start giving some incentives for PS3... just like PS3 gave a bonus blu-ray film.

 

 Exactly, the addition of a BD drive is killing or at the very least hurting the PS3.  I agree completely, but in terms of long term profits this doesn't matter at all, because Sony beleives that Blu ray will be a big thing in the future, and if so, then Sony should be very happy with additional ching coming their way.

 

In terms of your 2nd point, b/c Sony is basically sacrificing their games division, at least for this generation, Sony Pictures is probably *giving* them a certain amount of $$$ yearly/monthly/quarterly etc for their trouble so that Sony Games will be cooperative.

 

Sony has already "sacrificed" as much of their game division as they have to.  They've won the war, and from here on out, they're focusing on returning SCE to it's former glory, because they want...

1. To eventually see ps2-like success yet again. They know what it's like, and they certainly want it back.

2. To keep selling lots of ps3s, because more ps3s sold means more Blu-Ray players in the market!  More ps3s sold = more games and movies sold.

Will they reach ps2-like succes again?  Not until next gen at the earliest, but they'll certainly be trying to get there.  They're done sacrificing, and now the focus is on rebuilding.