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Due to increased demand, Ritek has announced that they have begun the process of upgrading an existing DVD production line to produce an addition 250,000 Blu-ray Discs a month, effectively doubling their production output. Later in the year, the company expects to add a third Blu-ray line, bringing total disc production to 750,000 discs per month.

Ritek was quick to point out that the decision to upgrade an existing DVD production line to Blu-ray was due to it being much cheaper than buying a completely new line. The increased demand for Blu-ray Discs is said to be mostly due to the beginning of the 2008 Beijing Olympic Games.

http://www.digitimes.com/systems/a20080806PD218.html