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TalonMan said: There's a few problems with that: 1) Sony is bleeding money on the PS3 already - any further cuts will only hurt them more. 2) By reducing to $400 or $500, they will still have the most expensive console on the market 3) If/When the price is reduced by that much, expect MS and Nintendo to do the same (and THEY can afford to, while Sony can't) - at which point, the price difference will STILL be glaring as you'll probably see: a) Wii - $199 b) 360 - $249 c) PS3 - $499 In short - Sony is in big doo-doo...
The question at this point in time is whether Sony values their bottom line or their market share more ... They may not be able to afford a price cut, but they will bleed marketshare until the PS3 recieves a price cut