"This is totally subjective."
It is objective. There have to be standards and criteria by which to judge products from. You don't take a class in Western literature in a university and study authors like John Saul. There is a reason why authors like Shakespeare, William Blake, Keats, Chaucer, etc. are stressed and that is because they are considered to have set the standard for their medium and it is a standard that the majority of critics have agreed upon over time that is why the works of the authors I list above are considered to be canonical.
In the medium of video games, you also have critics and the majority of their reviews have said that the best games and by a wide numerical margin have appeared on the 360 in this console generation. Not supporting the console that the vast majority of critical appraisals have indicated to be the best in its medium leads to support of lesser products within the industry which in turn leads to a decrease in the quality of future products in that industry.
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