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slimeattack said:

 

Then give me a reason besides brand why the PS3 outsold the 360 holiday season '07 when the 360 had better exclusives, multiplats looked better on 360 and blu-ray didn't win the format war yet.

I, personally, took a PS3 not out of loyalty to Sony, but partly due to Microsoft hatred.  There are other reasons, of course:

RRoD on the 360.  It's insulting to have such a high failure rate on the hardware.
The games that were sort of promised, previously exclusive to Sony systems.  Notably FF13 - as time goes on, we'll be seeing Microsoft/Nintendo taking more and more.
Bluray was doing much better than HD-DVD, I believe.  You have to buy an add-on to play HD-DVD's on the 360 anyway (I think).

That's for me personally, of course.  As for Europe / Japan, it's a given Sony would outsell them there.

On topic, I think the PS3 would be lucky to reach half that (75m).