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Well the Wii thing is right, people don't think its "hardcore", they think it as family-friendly, this is just obvious if you read this forum and others.

PS3 and xbox are maybe more of the same demographic but when I hear xbox I do think of teenage boys screaming in their headsets playing halo 3 and calling other people noobs and asses, etc... and have seen that happen.

I think the reason why xbox is not doing so good is because people don't like microsoft, I kinda don't like how they entered the gaming business either but people are just turned off by them. But they are still doing good, all systems are beating their past console sales faster, except PS3 of course.