Will the PS3 get a price cut this year?

[NJ5]

@tombi123: Yep, I was surprised by how well the PS3 sold last holiday... But I was also not expecting such high price cuts right before the holidays. I was expecting something like a 100 € price cut.

But in hindsight, that price cut made sense considering Sony's declarations that I was talking about in the previous page. They wanted to establish their platform nearer to 10 million units which is their threshold for a viable platform.

 

Here is the source I promised to post when I had the time:

http://seekingalpha.com/article/77322-sony-corp-f4q07-qtr-end-03-31-08-earnings-call-transcript?page=-1

Emphasis mine:

The minimum, I mean, at least over 10 million units has to be sold to create a platform. So therefore fiscal '07 even though that our cost of the hardware is much higher than the price itself, we have to sell close to the 10 million sets in fiscal year '07, but this year, our strategy is that we should focus more Internet-related service operation to increase the... to increase the internet operation, to increase the software rather than drastically increase the quantity by adjusting the prices. If you consider the long life, long lasting lifetime of the PS3, this year we don't think it is a time to aggressively sell the hardware quantity this year. That's our strategy for this fiscal year.