Im not sure what they intend to do really. Its all down to their goals, but they have stated that they want to sell 10million units this financial year and if they can do it without a price cut then perhaps they will, and they may forgo the market share losses in the short term to win back profitability and investor confidence. I don't think the investers are going to tolerate them going any further into the red to support their Playstation/Blu Ray goals.
Tease.







