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"Most of those polled also declared they would not upgrade simply because they do not have an HDTV and do not plan to buy one."

Thats the key statement right there. On a normal TV, no it does not matter. On an HD TV Blu Ray makes DVD look like a Youtube video. Mmmmm it looks so good on my 52 inch 1080p Samsung. I get my blurays from Netflix at no Extra charge.

As HDTV use goes up so will bluray. In fact it's up 500% from last year.

360 fans please stop trying to hate on bluray just because the box don't got it.