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akuma587 on 06 August 2008
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NJ5 said:
akuma587 said:
It really doesn't matter at this point that Blu-Ray isn't taking off faster than DVD because all the movie studios, retailers, and major electronic manufacturers (including the Chinese) have jumped on board.

I guarantee that many people who say they will "never" buy Blu-Ray will buy it once it reaches price equity with DVD, or when studios start pulling the plug on DVD (through the same means they did with VHS, timed release advantages for Blu-Ray, extra features, etc.).

I'm not terribly knowledgeable about the media market, but I think it's naive to say it doesn't matter that Blu-Ray has slower adoption. Cost reductions in both players and discs rely partly on mass manufacturing, something which can not happen as well with a slow adoption curve.

Take this with a grain of salt, though...

@MikeB: In terms of brand power, that's true for the mainstream market, I'm just not so sure it's true nowadays for the tech-savvy market.

 

I am just saying Blu-Ray is no longer facing the obstacles that were holding it back in the past, partial studio support, much more floor space in major retailers (the difference in Wal-Mart for instance is like night and day compared to last year), and electronic manufacturers making all kinds of players and computer drives (compared to HD-DVD, which had only one real backer, Toshiba).

Blu-Ray sales are up 300% this year, so obviously its got something good going for it.

http://www.electronichouse.com/article/blu_ray_sales_up_300/

 



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