Blu-Ray is still very much for PS3 owners and videophiles.
Even on this site, where many people are tech-savvy, there's no enthusiasm for Blu-Ray. A good upconverting DVD player gives a great image for a much smaller price. Quite ironically, the tech-savvy crowd is the one most likely to be biased against Sony due to their DRM rootkits and some other of Sony's media-related misadventures. They're also the ones most likely to be downloading movies (either legally or illegally).
Until prices go down significantly, Blu-Ray will remain a niche format, especially given the current economic environment. People care more about convenience and price than media quality, this is very obvious when you look at the boom in music downloads.
My Mario Kart Wii friend code: 2707-1866-0957
