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But PS3 does exist, is here, is pushing BR well and and "gamers" are buying Blu-Ray discs.

Other BR players don't sell well because the PS3 exists.

2009 and 2010 will see steadily increasing adoption, and in 2011 more Blu-Ray dscs will be sold than DVDs.  In part because the studios will force it, a la Warner ditching HD-DVD to make sure only Blu-Ray is available by the Christmas season.  Thank you, Warner Bros.