Zucas on 05 August 2008
Topic starter- you release games in the holiday season because more people are in stores at the time. Your best chances of selling a game is when people are physically near them right. Well there ya go. Thus it's only smart to release games at that time.
However the risk you run is lots and lots of competition with other games on that same system. That's the main risk. Thus a lot of games like to release over the other periods in the idea of path of least resistance. But you run the risk of the game not having enough hype or brand appeal causing the game to flop.
