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Actually it’s not just a case of a cranky old fart reacting to a single disastrous interview. Sony has been an extremely arrogant company for years. They have often tried to use a strong market position to force a standard on the whole industry; sometimes successfully (BluRay) sometimes not (Betamax).

They took their leadership this generation for granted and gave us an overpriced console that offered (IMO) very little real innovation but just pretty eye candy. Whoope do, I had been playing with better graphics than that on my PC for some time. When the whole world didn’t rush out and grab it they have gone completely nuts. They spent so much on the damn thing that they wiped out their entire profits from PS2.

If you’re $5 billion in the red and running third in a three way race it’s time to put away the arrogant crap, but no, they just won’t. The whole tone of the interview was cocky and his mouth was writing checks that their performance can’t cover. It’s time to reach out to everybody, not dismiss 21% of the population that when you include the number of consoles bought at Christmas for the grandkids is HUGE!

Well I’ve just gotten fed up with their arrogant attitudes and this time I found them personally insulting. Besides, at one time Sony offered products that no one else could provide. But in recent years their level of innovation, and to a lesser extent their quality are not what they once were. I can’t think of a single product Sony makes anymore that isn’t matched or surpassed by at least one competitor; almost always at a lower cost. (Whether or not the PS3 is an exception is a religious debate that I won’t go into).

So no, it’s not a question of an old man bearing a grudge, it’s a question of a consumer deciding that he will no longer spend his money to support a company that consistently struts around talking like the own the whole f**king world. This was just the final bit of crap that did it for me.