Mattrick on 360 life-span: “There’s a lot of runway ahead”

[Impulsivity]

there is a lot of runway ahead, but the Xbox brand will never be capable of takeoff because its appeal (mainly to gamerboys without quality computers) is so narrow. 40 million this generation maybe, somewhere in the 30s (slightly better then last gen) is more likely.

Nintendo and Sony have taken off in the past (and will in the future), but hell will freeze over before an Xbox sells anywhere near 100 million units. That the PS2 STILL outsells the xbox in some weeks worldwide is a sign of that.