Sony - We lead, not follow, we don’t want senior citizen gamers, Wii is fad

[finalsquall]

Soriku said:

http://gonintendo.com/?p=51440#comments

Sony - We lead, not follow, we don’t want senior citizen gamers, and the Wii is a fad

A portion of a GamesIndustry interview with SCEA’s Scott Steinberg…

Q: How do you feel PlayStation 3 is performing with regards to the new audiences that have come into gaming in the past couple of years? PS2 has done a pretty good job, but if people are to transition to PS3, what is there for the family and social audiences?

SS: When it comes to social or family games, there’s no question we’ve got the Rock Bands and Guitar Heroes, and we’ve got third parties supporting us in those ways. We’re going to make a bigger push on Buzz! We’ve got some great ideas that we haven’t announced yet that we think will broaden the casual and social gaming market.

Q: You mentioned the Blu-ray remote, and one of Nintendo’s key successes has been the accessibility of controls - something that’s not daunting to non-native gamers. What are your thoughts on that area?

SS: …I think the notion of that controller is a non-trivial point that you’ve brought up, that control and that familiarity is like comfort food - from my perspective, we lead, we don’t follow. And as a brand, Nintendo’s got their thing, and we’re not trying to get the senior citizen group to get into gaming, we’re looking to convert the PS2 owners and the tens of millions of installed base that were playing DVDs and playing games on their PS2, to now play Blu-ray movies and Blu-ray games with their PS3.

…So we’re all about looking at ways to keep that bar high, and from a peripheral standpoint the Blu-ray remote helps people get in and out of their digital media, but we’d never consider iterating off of existing competitive technology - because we think that’s a fad and that’s not the way we approach product development. It’s not the way we approach the marketing or the branding of PlayStation.

Full interview here (thanks Mojomagic!)

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Gotta love Sony PR :P

 

I think the bolded part should be the title. The guy wasn't saying the what the title states.