Sony - We lead, not follow, we don’t want senior citizen gamers, Wii is fad

[DMeisterJ]

He didn't call the Wii a fad, per se, he was talking about the controller. At least that's what the paragraph before it was talking about. Since there was no mention of Wii in the paragraph when he said fad, I'll take it that the second paragraph was siimply a continuation of the first.