When people talk about iPhone, they usually talk about the marketshare of all smartphones rather than the marketshare of all cellphones. They know that it's an upmarket device, so they compare it against other upmarket devices with similar feature sets rather than downmarket cellphones with far fewer features and razor-thin profit margins. Comparing those two markets is kind of like comparing console and PC hardware sales.
Last I heard, iTunes had about 70% marketshare for legal music downloads, but I think they face a lot more competition when it comes to video downloads.
Apple's bid to take over the living room has been more or less a flop so far. The iPod and the Macintosh probably see more use in living rooms than the Apple TV does. This might turn around as Apple builds up iTunes' strength in video downloads and if they can release a more interesting Apple TV 2, possibly with an IR pointer interface.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
