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"sony most likely doesn't pay production costs in dollars, most of the parts for all consoles are produced in south east asia."

Many countries in Asia go out of their way to keep their currencies relatively stable in relation to the dollar, so they might as well.

"but probably doesn't help them in european market unless the euro is also at a high standing compared to the yen."

The Yen is one of the aforementioned currencies that is artificially held to a near constant with the Dollar.



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