Going the premium means people are more stupid argument Shams?
What's the reason behind people not buying a ps3 at 600 dollars? Not worth 600 dollars to them. Adding 400 bucks to that... will help accounting seem happy at least.
From my current experiences with the ps3, it's barely a 300 dollar machine. When I am marketed something, I expect it to stand up, or I get angry. Not all consumers are like me, some simply hear that something is good, and they will look for the good in it. I will look for the bad, and hopefully, will find none because it is so good. Cynical, cheap, but entirely honest.
Biggest WTF of your post: 2 mill sold = 500 m profit? 800 dollar console at 200 bucks over cost (assuming that's the price sold to retailers) and adding an extra $50 in extra goods = 150 in profit per system, and somehow a near 100% price increase (Prolly 1,050) will only reduce sales by under 50%? What would the Wii sell at 550 bucks?
See Ya George.
"He did not die - He passed Away"
At least following a comedians own jokes makes his death easier.
