HappySqurriel said:
Why was the iPod successful? There are many potential answers to this question, but one of the more interesting ones is 'White Headphones' ... Humans are social animals and social rejection has a similar effect in our brain as physical pain; this is why people cringe (and exibit similar simptoms of fear) when they are anticipating social rejection in a television program/movie and when they anticipate someone in physical pan in a television program/movie. This is why a large portion of marketing talks about sales; if a car is the best selling vehicle in its class it implies that it is the most popular car in its class and there is no social rejection for owning that car. I know many people who would argue that the iPod having white headphones enabled everyone 'in the know' to see how popular the iPod was becomming because it was the only product with white headphones (when it was released); the competition moving towards using white headphones, and people buying white headphones for their CD players and walkmans, probably lead to the iPod having greater success because it made it seem like the iPod was the only product to own. The human mind is able to justify practically anything, which means that after you have bought a product simply because it is popular to own your mind will come up with an unlimited number of justifications for it. Popularity leads to greater sales => Popluarity matters |
i feels as though i should buy a console base on console sales but then..im like i want to buy what i like but...i cant because the market is driven by popularity for example...i might like console A but the market might find Console B popular and the sales go crazy...but i like Console A and because no one likes console A...it fails or it does not meet expectations...thats my point







