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Gears 2 will sell to existing owners, and people looking for a reason to buy a 360. Gears 1 could be a pretty good "gateway drug" and get new buyers to buy Gears 2. Gears was probably the 4th or 5th 360 game I bought. I didn't really care for the character designs and setting. By the time I finished it, I was converted. Why wasn't I hyped for this awesome title?