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KatinJin said:

That means that since the game will be released simultaneously on both platforms in North America and Europe, the PS3 release will be held back in those territories until the 360 version is complete.

If the PS3 version is done well before the 360 version and is delayed for a few months for Simultaneous release, money exchanged hands, simple as that. Their reasoning for making it Multi-Platform is to "expand their market" because of 360 sales in NA/EU. If that is there main reasoning, then it wouldn't matter if the 360 version is simultaneous or not.