My opinion - Sony's big mistake = PS3 launched too cheap

[shams]

Ahh well - like I said, it was a thought. And I don't think it would be as bad as you all make out.

There would have been 2 - maybe 3 - price drops by now - and I think sales would have reached 2m. Everyone would be laughing a lot HARDER at Sony than they are now - except for the shareholders, with Sony 1bn better off.

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If Sony's tactic is selling MORE hardware, and making money off software - why isn't the console cheaper? Surely their current position not only doesn't let them sell much software, it makes them a loss - and makes them non-competitive versus the competition.

This is Nintendo's strategy.

Sony's is to "create a kick-butt piece of hardware", "that lasts 10years+" and "dominates the competition in the long term" - "creating a profit for the company". Problem is, they aren't doing any of this at the moment. Sort of stuck in the middle (just like the GC was last gen).

The iPhone is what, $599US? And its selling like hotcakes? The N95 (Nokia) costs about $1k US? Surely Sony should be "positioning" the PS3 to be superior pieces of hardware than either of these?

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What would a console *need* to have in it, for you to consider a purchase - at $999US? What about something like the MS surface - would you buy one of those "as a console" (assuming it was) if it was priced at $999?