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I suspect that when Microsft began work on the original XBox all of their market research was done using "Hard-Core" gamers in the United States; this really helped them build a solid reputation with these gamers, and with similar gamers around the world. With the XBox 360 I'm willing to bet that they expanded their market research to include feedback from Asian and European countries but in the process of trying to appeal to their core demographic certain elements where focused upon that decreased the console's apeal outside of English speaking countries.