This is not right. How much advertising is spent promoting Boom Blox, Okami Wii or any other third party title?
I see very little here in oz, apart from online which shouldn't cost 20 to 30 mill. It doesn't look as though cost of marketing games is anywhere near the cost of film, nor should it be a definitive cost pressure on the game's profitability.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
