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First to answer as plainly as possible it is highly unlikely that both models share the same UPC. The UPC is a number with myriad uses including warranties, sales tracking, and system registry. For Microsoft to not use a new UPC for the new model would be unprecedented. In other words there is almost no possibility that this is the case.

Second there is a real probability that the price of the new unit will be $300 at launch or shortly there after. The reality is the hardware at this point is actually cheaper then the model it is replacing. So there is ample incentive to keep the cheaper more effective pricing. Perhaps all Microsoft wanted to do was ensure that they got the older model off of the shelves prior to the new product launching. Were that the case Microsoft would have no incentive to divulge the true price.