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Wow, seriously, I don't understand why people always skip what they know and find completely bogus reasons to things. It's not like no info was given!

What SE is saying there always was marketing. Gamers actually believe that they told you the true reasons? The true reasons are commercial ones, they have nothing to do with them favoring one or another, like they would decide who will win alone.

Everything is pretty clear to me, at least the reasons why they act like that: we have all the information we want.

1. They don't believe at all that they can decide a winner in any gen. I thought they at least believed it, because they kept on leaving FFXIII exclusive while it was clear that the PS3 could not support this game, so I thought they believed their game would be so powerful a system seller that it would lift lots of PS3. But history in this gen has shown us that their game have lost most of their power, and would not lift many PS3. When they announced FFXIII on XB360 for the western countries, it was clear to me that they were scared to see their next main series FF fail miserably. They basically had no choice, but it was a bad choice anyway, as the game won't be sustained in Japan. There's just not enough PS3 to do that. Unless the game release in 2012. Even releasing in holidays 2009, I'm not sure the PS3 sales can support the game in Japan. In the west though, XB360 + PS3 will do it. But they just destroyed their series IMO. Because they'll lose most of their japanese fanbase. FFCC on the Wii won't cut it to bring FF back. Like I wrote in an essay of mine, my prediction of DQ now taking the lead looks more and more true by the day.

2. Guys, IU and Last Remnant are UE3 based. That should explain a lot of things to you. Both games look more western than japanese, like several japanese devs says, that's also because of the engine, that gives a western look to lots of their games, and doesn't please people wanting more eastern designs. This engine runs very bad on PS3, but the companies were screwed in buying them (serves them right), and are now forced to at least recoup their loss with this engine. Except they can't, as the purpose of buying an engine was to make the games easily multiplatform. But running so poorly on PS3 (Unreal Engine 3 is more suited to DirectX, thus why it works far better on Windows and XB360), all they can do is make XB360 games that looks like western games. That's very bad for JRPG, except if you want to sell them in the west mostly. They even put the PS3 version behind and perhaps even cancelled it, which indicate how poor their investment was, as the engine is actually very bad. UE3 is very bad on PS3, as it isn't made at all to take advantage of the cells.

3. Notice that the only games that stay or become multiplatform are NOT based on UE3. Notice that the only ones that didn't run stupidly bad on PS3 compared to XB360 are made with other custom engines (Capcom games, Crystal Tools). Remember the comments by some developer about the west being more advanced technically and Japan falling behind? He was mainly talking about game engines. Most japanese devs at first took the correct stance and resisted the urge to buy UE3 (UE3 devs were complaining about that), but then they were fooled by GoW or sth like that, and caved in. I bet most regret it a lot now, and would have made their own or work together to make one. I bet Capcom is laughing for they didn't fall in this trap (at least not completely).

So to cut it short, SE marketing here just hides the fact that their hand is actually forced in every choice they make up till now. They sound like they are in control, while they're not.
To me, the funny thing is that I think after the merge, SE wanted to make FF their flagship franchise, and DQ second. While probably, what will happen is DQ will end up 1st and FF second... or worse.
They must be running around scared, as the best selling JRPG in Japan is actually a DQ spinoff on the Wii.