An update on the Blu-ray/DVD war.

[alpha_dk]

Also, $200M becomes about 6.6-8 million sales (based on prices between $25-30 USD) this year.

The article says that this is approximately 300% last year's sales at this point, making last year's approximately 66M, for a total growth of approximately $134M this year.

This info coupled with the article I kept quoting last time this topic came up, gives us a better state of the industry:

We now know that of the US$6.87 billion for DVD + BR, BR accounts for $200 million, making DVD sales account for US$6.67 billion for the first half of this year.

In other words, BR is approximately 2.9% of the industry's revenue; not as impressive as 8-10%, but more impressive than I was expecting (I was expecting closer to 2.2-2.3%)

In terms of unit sales, I will work the numbers at both $25 and $30, and the true value will be somewhere in between there.

Assuming 6.6M sales ($30 BRs):
DVD sales = 405.7M at an average price of $16.44

Assuming 8M sales: ($25 BRs):
DVD sales = 404.3M at an average price of $16.49

So, likely, DVD sales are somewhere around 405M at an average price of $16.46
This would make BR sales somewhere around 7.3M, or around 1.8% of unit sales.