@ DMeisterJ
I don't think anyone assumed anything...Sony STATED that they lost money on the PS3 at the tune of $3.3 Bln. I doubt Sony would attribute loses caused by acquisitions onto a console for some common sense reason, such as...acquisition losses are a one-time thing, so most financial analysts would overlook such a loss, and also because it would make the outlook brighter for the PS3 to reach profitability sooner. The logic in assuming that Sony would mis-report this info doesn't add up to me.
http://videogames.yahoo.com/feature/sony-has-lost-over-3-billion-on-the-ps3/1223467
with already $1.16 bln lost in 2008, things look to match losses from 2007, or exceed them...probably due to it feeling the full effect of the price cut, and the added cost of all the free consoles given away with purchases of HDTVs and what not. Added on the reduced margin for bundles like MSG4....2008 is looking like another less then optimal year for Sony's financials. They are working very diligently to reduce unit cost, but that's probably only getting them back to breakeven on the console at best. At this rate, it's maybe 2010 or 2011 before they stop losing alot of money in the billions...it's going to be interesting to see if they can ever recoup the cost of the development.
"...You can't kill ideas with a sword, and you can't sink belief structures with a broadside. You defeat them by making them change..."
- From By Schism Rent Asunder
