Maybe its just me but I would find it quite funny if Peter Moore joined Nintendo's new marketing division ... and a bit afraid at the same time.
The fact of the matter is Peter Moore did a fairly decent job with what he was given; the Dreamcast was doomed mainly because Sega alienated most potential customers and developers years before Peter Moore joined Sega, and the XBox (and XBox 360) were never designed to be mass market devices.







