| Grooski said: @bumidan Yeah I saw that - great post btw I think the difference Hirai states is that the PS3 divisionals (hardware+software+marketing+operational) will be profitable in their own right. Even with the profitability of the PS2 and PSP as you've stated, this will make Sony's game division on a great footing leading into 2009. With MS turning a profit this year on Xbox and Nintendo selling a Wii to every damn 10 yr old on the planet, the consoles are now able to shell out a little more in marketing and investment terms. ie more investment into 3rd party, more purchase of 1st party teams and increased localised marketing. Either way, this coming 12 months will be a gamers dream... |
That's what I got from reading the article as well. However, I didn't have the luxury of reading that article before doing the analysis.
Even though, I think it would be interesting when they report their June 2008 numbers.
Either the reported numbers blow us away (ie. increased sales of everything) OR they do lose or make a little profit for the quarter.
Remember, especially if you read the previous thread analysing the past 3 Sony fiscal years, this methodology is to show and create a "model" for analysing Sony numbers and inferring profitability or losses of each division.
I hope my predictions are somewhat close. If it is, then that means the financial model has some basis and can be used in future predictions.
