Kaz is being entirely reasonable. As a media firm, Sony knows quite well that the center of the world media market is shifting away from the US, Western Europe and Japan (about 650 million people) and towards to the BRIC nations (Brazil, Russia, India, China - about 2.6 billion people). Thrown in Eastern Europe and Southeast Asia, and you have a fast-growing market potentially five times as big as the current one.
Yes, the BRICs aren't as rich as the industrial nations. Yet. But at 10% growth rates, they'll catch up fast. Sony's plan is to produce affordable HDTVs, broadband devices and BluRay media and sell them to this huge new market, between 2009 and 2012. (Remember, the PS3 will be $299/299EUR at the end of this year, and $199/199EUR by 2009).
This is why Microsoft's position is so worrisome. They're doing fine in the US, thanks to the price cut, but that's not the major growth market of the future.
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