Biggerboat said:
I'm not so sure it established a new brand as PS was obviously well known. If it did then so did GBA, GBPocket, SNES, 360 etc. I'm not so sure about the 3 units per PSP, taking just million+sellers we have an attach rate of about 0.75 meaning the sub-million sellers have a lot of ground to make up to get to an attach rate of even 2 never mind 3. Following on from this fact I'd hazard an outside bet that the system has a worse attach rate than nearly any game system in history, though I'm aware I could be wrong.
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Every GB was an extension of the GB brand, and to an extent, so was the DS. Nintendo was known for handhelds. Sony was not. The PSP established a handheld brand, just like the iPod established a MP3 player brand. It wasn't an extension of the iMac, even though they shared the same "i" name. A brand is more than a name. Or is Packard Bell part of the Hewlett-Packard brand?
As for attach rates, check the 360 which suposedly has attach rates in excess of 6, but counting million sellers only gets you about 2.5. There are a lot of PSP games out there, and I'd assume a lot of them hover around the 900K mark. I don't have accurate info on this, and like I said, it's an assumption, but it's a fair assumption.