Well they do sell bundles of XBLA software.
One thing microsoft could do is port as many popcap games as possible and then get it advertised on the popcap website. They wont get the console casual crowd very easily but they would probably have more luck if they attempted to draw on the mass of casual gamers on the pc.
Also, I definetely agree that getting a game (maybe something like scene it or lips) on Oprah would be a great move.







