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Eurogamer: Why do the 80GB PS3 in Europe now?

David Reeves: I think the honest answer is that the 80GB hard drive hit a price - a procurement price - at a point where we said "yes, we'll take it now". Hard drives are commodities not just for PlayStations but for Vaios and everything else, and you hit that thing where they say, "okay, 80GB - we'll give it to you at the same price as you can for a 40GB" and that's what's happening right now. It's just fortuitous.

They're already being produced. In fact, most of the European ones have already been produced and are on the boat. We'd probably go a little bit earlier but we just want to build up a bit of stock so we don't have shortages in the European markets.


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