If you had been completely in charge of PS3 development,marketing,etc...

[EdGuila]

My number two is getting people to understand why the PS3 costs more than the 360. Help them understand the extra value they get for the extra $50-$100.
I worked at an electronics retailer to get me through my studies and still work there part time.
Most people see PS3: $399 or $499
and then see XBox 360: $349 or $499 now $299 or $449

Okay so I'm saving $50 buying a 360. That's where they are wrong. %60 of these people will spend $5 on AA batteries per week. They come back 2 days later and spend $80 on a rechargable controller and charger. The PS3 comes rechargable controller costs $55! Or they come back a week later to buy a $40 charger pack. The PS3 comes with that out of the box. They come back to spend $70 on a Live account. Live is superior than PSN but the main things about them noteably game play are practically the same. Again PS3 comes with %80 of what Live has to offer, out of the box. If someone buys a core and then needs a 20GB HDD, they've spent $270+$120. Basically the price a 40GB PS3, however the PS3 gives twice the memory, a rechargable controller, free online gameplay for $10 more. Add Live to that and the PS3 is now cheaper by $60. Add WiFi, they've easily matched the the 80GB PS3.

Ads should stress that for $399 you get all you need. With the competitor by the end of the week you're most likely to have spent an extra $150.

Last week a guy had bought a Arcade/Core 3 weeks earlier and came to me to ask him for help to unlock and sell him what? A 20GB HDD, Live and a WiFi adapter. $280!! Easily more than a 80GB PS3($270+280=$550!). He couldn't buy it all and just went with the 20GB HDD and Live "for now". He'd come next pay check to get the WiFi.

At the check out as a PS3 fan I couldn't hold back to explain that I got everything he had for $499, PLUS x4 the HDD, PLUS a rechargable controller, PLUS my first taste of HD movies for $50 less than he did.
Yes Live in better than PSN, but just by a tiny bit but I think giving me a front seat to be one of the first to enjoy 1080p movies tips the scales to the PS3.

His reaction?? Seemed a bit suprised like unaware of all the easter eggs that come in the box from slightly more that you will eventually spend over in a short time with a 360.

Of course once his 360 is at home and unpacked, the chance that he'll go through the hassle of trading it in for a PS3, is lost.