If you had been completely in charge of PS3 development,marketing,etc...

[EdGuila]

My biggest thing. Remove WiFi. I'm guessing %90 of PS3 have broadband internet. I'm guessing less than a 3rd of those don't have a wireless router. Basically I'm estimating that just over %25 of PS3 currently have WiFi ready homes. Of the PS3 owners I know 7, only 5 have PSN networks, and I'm the only one with a wireless network(1 in 8) although others are looking into buying one; and I didn't get my wireless network for about 3 months after my PS3. They could of sold something that blends in beautifully(unlike 360 WiFi adapter), like something that goes under the 'hood' (next to memory card slots) and then still sold the WiFi adapter at a loss, so that extra loss would only effect people who had WiFi in their homes. Like if costs Sony $70 for WiFi, then sell the adapter after market for $40 at a loss even. The other %75 of PS3 owners who can't make use of the WiFi(yet or ever) could of saved them millions. Assuming my estimates are right and 10 million units(round down for worst case scenario) not using their built-in WiFi and that I'm correct in assuming it costs Sony $70, that would of saved Sony $700,000,000. Assuming I'm way off and actually half of PS3 users use their WiFi 7,000,000 PS3s x $70WiFi costs = still $490,000,000 saved. Almost half a billion.