As several have alluded to, Blu Ray and digital downloads both have great futures. Blu Ray will always have the movie theatre experience and collectibility. So sales may slow when digital downloads pick up but they won't die. Digital downloads will likely replace rental stores and DVDs in the market because of their ease of use and cheapness. Yes, there will be some overlap but most consumers don't want to have hard drives of movies lying around and most consumers are willing to pay more for the quality of Blu Ray.







