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The main reason is because Halo has a large and very vocal fanbase. Those who bought an Xbox basically had only Halo as a decent game for a long, long time and so it became the face of the system, and what all Xbox adopters rallied around. I think the amount of pure "OMG Halo is so awesome!!!!!!!!111!!" just gets on other gamers' nerves, and so they tend to hate Halo.