Seeing as how FFXIII is unlikely to see the light of day in English speaking territories before 2010, it's a bit early to be counting potential console sales for either the PS3 or the 360 due to this one title.
Japan stands to move the most hardware as a region due to FFXIII, which typically accounts for up to half of all FF soft units sold with each major release.
What the availability of FFXIII on the 360 does do for 360 owners (particularly the moderate JRPG niche), is save them the added cost of buying a PS3. Will they be buying another 360 when the game is released? Probably not.
Some are pushing the idea that the JRPG line up on the 360 in addition FFXIII in the future will result in more 360 sales, but again, it's too early to make any assumptions. If this were the case, then the hundreds of thousands (not millions) of JRPG gamers shopping for a current gen console could comfortably buy a 360 today, start enjoying the current 360 JPRGs, knowing that they have FFXIII to look forward to in the future.
I'm not holding my breath to see this happen in the near future.
If anything, they can wait until the game is actually released and buy a 360 or PS3 for $100 less, possibly even cheaper.
In the end, the PS3 loses sales to JRPG and FFXIII fans who would have had to make the jump to a PS3 to play the game. That's about it.
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