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Erm. no.

Seeing as that you can't buy HD movies. they're fine. They make money off of sales. Not selling movies in HD keeps that in check. They can buy movies in SD which would be like buying DVDs. Renting Blu-Ray movies doesn't make them money, but renting HD movies on the PS3 does. What they're doing is making money from "Renters" and from "buyers" at the same time.

Ingenious.